Last updated: 19 July 2026 · DentalGrow is a trading name of EDP Group Ltd, company number 14394707, registered in England and Wales ("we", "us"). These terms govern the DentalGrow emergency-patient marketing service (the "Service").
A £100 deposit is payable when you submit the reservation form. The deposit holds your requested town exclusively for 7 days while availability is confirmed and the written agreement is completed. The deposit is credited against the first monthly fee when the agreement is signed. It is refunded in full if the requested town is unavailable, or if you decide not to proceed within the 7-day hold period. If the agreement is not signed and no contact is made within the hold period, the town may be released and the deposit refunded. Submitting the form and paying the deposit does not create a service contract — a contract is formed only when both parties sign a written agreement (which may be electronic).
We work with one practice per agreed territory. The territory will be defined in your written agreement (town and/or postcode areas). While your agreement is active and payments are up to date, we will not provide the Service to another practice in your defined territory.
Search rankings, traffic, call volumes and patient numbers depend on factors outside any provider's control, including search engine algorithms and local competition. We do not guarantee specific rankings, lead volumes, revenues or results. Any figures on our website or in our materials are illustrative and based on typical or historical performance.
You are responsible for ensuring that the website content, pricing, claims and advertising relating to your practice comply with all applicable regulations, including the General Dental Council (GDC) standards and Advertising Standards Authority (ASA) / CAP codes. We build your site and provide guidance and reasonable support on compliance, but as the registered dental provider you are responsible for the accuracy and compliance of the content and any claims made. We are not liable for regulatory action, penalties or third-party claims (including for misleading advertising) arising from content, prices or claims you approve or provide. You will indemnify us against any such claims arising from your content.
Where we host your website, we provide managed hosting on a reasonable-endeavours basis. We take reasonable measures to keep the site available, secure and backed up, but we do not guarantee uninterrupted or error-free service and are not liable for downtime, loss of data, hacking, or third-party software, plugin or server failures. You are advised to keep your own independent records of any patient enquiries you receive. Our liability in relation to hosting is limited to the hosting fees paid in the preceding 12 months. If you host the website elsewhere, we are not responsible for its performance or availability.
Nothing in these terms limits liability that cannot be limited by law (including for death or personal injury caused by negligence, or fraud). Otherwise, our total liability arising in any 12-month period is limited to the fees you paid to us in that period, and neither party is liable for indirect or consequential loss, loss of profit, loss of goodwill, or loss of anticipated patients or revenue.
Each party will comply with applicable data protection law in relation to personal data processed in connection with the Service. Our Privacy Policy explains how we handle personal data. Where patient enquiries are routed to your practice, you are the data controller for that data once received and are responsible for handling it in line with your data-protection obligations.
You may not assign or transfer your agreement without our written consent (not to be unreasonably withheld). We may assign, transfer or novate our rights and obligations under the agreement — including to a purchaser of our business or substantially all of our assets — without your consent, provided the Service to you is not adversely affected.
These terms, together with your signed agreement, are the entire agreement between us. If any provision is found unenforceable, the remainder stays in effect. Our failure to enforce any term at any time is not a waiver of it. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
[Template for review by your solicitor before publication — in particular the fee, term/cancellation, ownership, compliance, liability and assignment clauses.]